Grammar Queens Unite!
Updated: Sep 20, 2020
I know this is the age of “get your point across like right now”, but I am still amazed at the amount of misspellings and grammatically incorrect content that I find in published work (ahem - blog and social media posts, and website copy). I must admit, I am somewhat of an English grammar snob. (I’m the one still using punctuation and complete sentences in text messages.) I’ve seen more than one occasion where the writer’s intended message was totally and epically misinterpreted all because punctuation was not used. Take for example, a text message from a friend: “can’t eat diarrhea”. Well, that’s good to know.
Ok, no, it’s not the end of the world if you don’t use punctuation, spell check, and Grammarly, 𝘉𝘜𝘛 it sure could help to make sure your message gets across as intended. I, for one, find well-written content much more 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐚𝐭𝐢𝐯𝐞, and am more likely to continue the engagement. Your business is relying on your online presence. The picture you paint online builds the perceptions in your markets eyes. The more they perceive you as 𝐭𝐫𝐮𝐬𝐭𝐰𝐨𝐫𝐭𝐡𝐲 and 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞𝐚𝐛𝐥𝐞, the more likely they are to purchase your product or service. This is especially true for new, small businesses. You don’t have to follow the crowd off the cliff on this one. Remember, playas gotta play, and haters gotta hate... (or something like that - I don’t feel like Googling it.)
If a great command of the English language isn’t one of your talents, that’s ok. Just outsource that role to someone whose it is. Trust me, it will be money well spent; and you can rest assured that you will never announce to the world that you can’t eat diarrhea - and 𝘵𝘩𝘢𝘵’𝘴 a big deal!
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