Updated: Sep 20, 2020
No, really...who does care??
This is a question that you will need to answer if you want your marketing efforts to be effective. It's actually one of the first - if not THE first question that will need to be answered - and answered effectively. Otherwise you could end up wasting valuable time and marketing dollars reaching people who have no interest in your product or services. (Think launching a beautiful new home ownership marketing campaign to an audience of 65+ seniors. Probably not the best idea.)
Let's break it down...
Approximately 7.7 billion people call Earth home. That's a whole lot of folks, and I'm sure that not all of them care about what you have to offer; but how many do? And how will you reach them? And more importantly, how do you identify them? The good thing is that you don't need a market of 7.7 billion. In reality, your true market is probably only a tiny fraction of that amount. If you are able to connect to people who have a genuine interest in your product or service, and you can demonstrate your value and authority in the field, you will grow a loyal base that will be your most valued ad asset. They will rave about your expertise, tell their friends about your great products, and provide a constant awareness of your brand.
So...how do I find these brand ambassadors??
A good start would be to ask yourself these questions regarding your brand:
1. What do I have to offer?
2. How can my products/services improve the lives of my customers?
3. What are the demographics of my market?
* Age group?
* Area of residence?
* Socio-economic status?
* Cultural Affiliation?
When you have a good understanding of the answers to these questions, you are well on your way to honing in on your target market. Your next step is to engage them. Hangout with them online and focus on their needs and wants, not what you wish they needed or wanted. Listen and plan accordingly. Strive to meet, or better yet, exceed, their expectations and you will have your customers singing your praises in a completely organic (and viral) fashion - and that's better than ANY ad campaign!